SOCIAL MEDIA CAPACITY IN BRANDIMAGE AND DIGITAL MARKETING IN THE HOSPITALITY INDUSTRY

Phoek, Inez Cara Alexander and Tjilen, Alexander Phuk (2022) SOCIAL MEDIA CAPACITY IN BRANDIMAGE AND DIGITAL MARKETING IN THE HOSPITALITY INDUSTRY. AGPE THE ROYAL GONDWANA RESEARCH JOURNAL OF HISTORY, SCIENCE, ECONOMIC, POLITICAL AND SOCIAL SCIENCE, 03 (11). pp. 17-27. ISSN 2583-1348

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Official URL: https://www.agpegondwanajournal.co.in/index.php/ag...

Abstract

The research objective is the use of social media for brand image and digital marketing to increase the content of online visitors, develop new marketing competencies, as well as increase sales in a cost-efficiency and effective.Qualitative research using data through observations, interviews and literature reviews of publications related to brand image content and digital marketing to find best practices that can be implemented in the small hotel industry. The informants consist of marketing practitioners in 3-star hotels and several additional informants in Merauke Regency. The results show that building a brand image is done by managing the Web as a source of information and public relations. Building brand awareness must present fairness to become brand in mind, creating long-term loyalty. Management of brand image and digital marketing simultaneously can use social media such What’s Up, Facebook, Twitter, blogs, Google+, LinkedIn, Instagram, and YouTube to improve the company’s image and market products and up-selling. The tools in digital marketing management to increase sales can use Market Place (Search Engine Optimization) with several available options such as; traveloka.com, Agoda.com, tiket.com. pigipigi.com, Airbnb etc

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Negara
Depositing User: Alexander Phuk Tjilen
Date Deposited: 06 Jun 2023 02:19
Last Modified: 06 Jun 2023 02:19
URI: http://eprints.unmus.ac.id/id/eprint/649

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