Strategies for Improving Competitiveness of Cable TV (A Case Study of Mitra Kita Cable TV)

Ririhena, Samel W and Batlajery, Semuel and Lamalewa, Funnisia and Cahya, Ramadhan I (2019) Strategies for Improving Competitiveness of Cable TV (A Case Study of Mitra Kita Cable TV). Journal of Basic and Applied Scientific Research, 9 (6). pp. 20-26. ISSN ISSN 2090-4304

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Abstract

This research aims to make strategies that can be implemented by Mitra Kita Cable TV in order to improve its competitiveness. This qualitative descriptive method consists of the input stage, matching stage, and decision stage. The data were collected using interviews, observation, and questionnaires. There were 4 (four) informants in this research. The data analysis method used is SWOT. The findings explained that Mitra Kita Cable TV is in a growing and developing condition, so the recommended strategy is to optimize product development (intensifying advertising services offered to customers) and market penetration (always focusing on its main product, i.e. broadcast service on a subscription basis at affordable rates).

Item Type: Article
Uncontrolled Keywords: Strategies, Improvement, Competitiveness
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Samel Waitina Ririhena
Date Deposited: 08 Jan 2020 00:52
Last Modified: 08 Jan 2020 00:52
URI: http://eprints.unmus.ac.id/id/eprint/538

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