IDENTIFICATION OF CHANNELS AND BEHAVIOR OF CASSAVA MARKETING INSTITUTION IN MERAUKE DISTRICT

Untari, Untari and Mekiuw, Yosehi and Betaubun, Philipus (2018) IDENTIFICATION OF CHANNELS AND BEHAVIOR OF CASSAVA MARKETING INSTITUTION IN MERAUKE DISTRICT. International Journal of Civil Engineering and Technology (IJCIET), 9 (12). pp. 261-266. ISSN 0976-6308;0976-6316

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Abstract

The purpose of this study is 1) to identify cassava marketing channels in Merauke Regency, 2) to identify the behavior of cassava marketing institutions in Merauke Regency. The method used in this study is descriptive with the type of research that is survey research. Data analysis method is tabulation analysis which is described according to the research objectives. This research was conducted in Merauke Regency in 2017 by taking 5 samples of observation districts, namely Sota District, Ulilin, Elikobel, Muting and Jagebob. The results of the study concluded that there were 3 cassava marketing channels in Merauke, namely 1) producers / farmers - end consumers; 2) producers / farmers - intermediate traders - consumers; 3) producers / farmers - intermediate traders - retailers - consumers. While marketing behavior in 3 marketing institutions in cassava distribution shows that farmers / producers will tend to wait for end consumers or merchant consumers to make requests for new cassava transactions will occur. The behavior of collectors at the village level will collect or buy cassava at farmers when they want to go to the main market and directly buy cassava on farmers' land, while the behavior of retailers in the marketing of cassava, namely padang, will buy cassava on the market offered by collecting traders village level and market in the wholesale market to wait for end-consumers both household consumers and consumers of household processing industries.

Item Type: Article
Uncontrolled Keywords: marketing channels, marketing institutions, cassava
Divisions: Library of Congress Subject Areas > Fakultas Pertanian > Agribisnis
Fakultas Pertanian > Agribisnis
Depositing User: Untari Untari
Date Deposited: 23 Sep 2019 06:46
Last Modified: 23 Sep 2019 06:46
URI: http://eprints.unmus.ac.id/id/eprint/515

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