STRATEGI PENGEMBANGAN POTENSI PETATAS (Ipomea Patatas L) MENJADI TEPUNG DI KAMPUNG BERSEHATI DISTRIK TANAH MIRING KABUPATEN MERAUKE.

Anam, Mohomad Choirul and Widiastuti, Maria Maghdalena Diana and Simatupang, David Oscar (2018) STRATEGI PENGEMBANGAN POTENSI PETATAS (Ipomea Patatas L) MENJADI TEPUNG DI KAMPUNG BERSEHATI DISTRIK TANAH MIRING KABUPATEN MERAUKE. STRATEGI PENGEMBANGAN POTENSI PETATAS (Ipomea Patatas L) MENJADI TEPUNG DI KAMPUNG BERSEHATI DISTRIK TANAH MIRING KABUPATEN MERAUKE, 1 (1). pp. 1-15. ISSN 2656-4475

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Abstract

The government strive for sweet potato to become flour products by building flour processing plants, but these activities were not sustainable. This study aims to identify various opportunities, strengths, weaknesses and threats, examine internal external factors, formulate and determine selected strategies in developing sweet potatos flour business using the SWOT matrix. Determination of selected strategies is done using the QSPM matrix. The research was conducted from March to June 2018, in the pet flour processing business group of the Village of Salted District of Tanah Miring District of Merauke Regency. The results showed that IFAS (Internal Factor Summary) factors in the sweet potato flour business were the availability of raw material for sweet potato, lack of equipment and use of technology, limited availability of capital, adequate human resources and less than optimal management. EFAS factor (External Factor Summary) in the sweet potato flour business is the support of the village and community governments very well, the market potential is quite good, price fluctuations, lack of competitiveness and the role of the Government. The SWOT analysis formulated 11 (Eleven) alternative strategies for developing sweet potato flour namely : 1; Collaborating with the Government through a work program to function, to operate and develop flour business 2; Improve marketing networks by adding marketing partners 3; Promoting back to the community that sweet potato flour products are local products as superior products of Merauke Regency 4; Organizing internal training sustainable business management (routine meetings) 5; Requesting capital from the Government to advance business 6; Need to conduct an analysis of petroleum flour business studies 7; Establish attractive product promotion 8; Create (value added) for flour products. 9; Create and develop a system storage of raw materials 10: Conducting training on how to manage business capital (financial management) 11; Increasing technology for preserving sweet potato flour. Furthermore, based on the QSPM (Quantitative Strategic Planning Matrixs) matrix, there are 2 (two) alternatives that have the highest score as the first strategy done first 1: Collaborating with the Government through work programs to enable, to operate and develop sweet potato flour business, total alternative scores 5,12. And the last strategy that needs to be done is a study of the analysis of sweet potato flour business, a total alternative score of 1,42. Keywords: QSPM Analysis, SWOT Matrix, Development Strategy, sweet potato Flour.

Item Type: Article
Subjects: Fakultas Pertanian > Agribisnis
Universitas Musamus > Fakultas Pertanian > Agribisnis

Fakultas Pertanian > Agroteknologi
Universitas Musamus > Fakultas Pertanian > Agroteknologi
Divisions: Library of Congress Subject Areas > Fakultas Pertanian > Agribisnis
Fakultas Pertanian > Agribisnis
Depositing User: David Oscar Simatupang
Date Deposited: 03 Aug 2019 03:46
Last Modified: 03 Aug 2019 03:46
URI: http://eprints.unmus.ac.id/id/eprint/333

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